I know the feeling. The company decided they want to do an event. That means booking locations, hotel rooms, caterers, staffing the event, etc, etc, etc. So with all of these headaches, why not limit one of them? That’s where online ticketing services come in.
There are many online services which allow you to create a virtual ticket, manage a guest list, distribute tickets through e-mail, and tie in an online payment system. Best of all, you can set up the ticketing system to require attendees to submit their contact information (including email). This will help in future outreach to current or potential clients and contacts.
Granted, in some cases having a physical invitation go out can’t be beat. But for when time, budget, and resources are limited, going digital with your ticketing may be worth it.