If you are reading today’s blog post after clicking on a link from Facebook, Twitter, or our LinkedIn account, odds are that we know about it. Tracking people across the Internet is nothing new, but link tracking is becoming more and more important.
There are a number of URL shortening services out there that allow you to take your target website’s URL and shorten it to something easily pasted into a Tweet or status update. The benefit to this (aside from being able to copy/paste easily) is that most of these services come with dashboards that allow you to perform tracking analysis quickly and easily.
Now when people ask where website traffic is coming from, you can tell them which online channel is driving the most traffic. And best of all, most of the services provide real-time tracking data for instant report generating.
So when it comes time to report on which digital marketing channel is working and which ones need to be tweaked, you’ll have all the answers at your fingertips.
With the amount of content being posted on the Internet every day (20 hours of video is uploaded to YouTube every minute) how do you keep track of your brand across the entire web?
If your brand is small enough, Google Alerts may be able to help. Setting up alerts for when your brands, key members of the company, or specific products are mentioned allows an automated e-mail to be sent to you. But there is one hitch with this method, someone needs to wade through all those e-mails to determine which ones are relevant, require action, or are unrelated.
There are online services that will aggregate chatter about your company. Often displaying such information as sentiment, key influencers, and volume of conversation in easy to use dashboards. This is a great option for companies with the money to invest in this type of solution. And there are many vendors out their to choose from.
No matter how you decide to monitor online conversation, there is a cost associated with it. Time, money, and resources must be allocated in a reasonable way to ensure that you’re getting the most out of your online conversation monitoring.