If you answered yes, yes, and yes then welcome to the world of Location Aware Marketing.
Using geolocation technology to find your phone’s physical location, web and mobile applications can broadcast your location to your social network, or be used to trigger location based events.
Location based events are things like receiving a coupon from Starbucks when you’re within a 2 block radius of your local Starbucks.
The power of geolocation is when location based events are tied to a CRM database. With the CRM tied to a location based database, you can implement a loyalty program that takes into account how frequently a customer visits a store location, or how often they travel between locations in a given area.
I’ve personally worked to develop a custom location aware system, and with a conservative budget, companies can take full advantage of a custom solution for them.