DMCNY Breaking Through Marketing Barriers UnconferencePosted by Ardin Marchetta
Last Wednesday I was happy to be part of the Direct Marketing Club of New York (DMCNY) “Breaking Through Marketing Barriers” event. This open discussion on the nature of marketing through both digital and traditional channels lead to some unique insights for all involved. I want to share a few key takeaways from that night’s discussion here.
1. Trust is more important than ever off and online. Whether it’s a print ad or a product micro-site, your audience needs to trust the message you’re delivering. Without trust, you’re just talking to yourself.
2. Trust comes from consistency. Whatever form your message takes, it needs to be consistent, even if that means it needs to be contently objectionable, humorous, critical, or serious.
3. Know your audience. It seems simple enough, but often this key factor is overlooked. Speaking to your audience in the way in which they want to be is critical to gaining trust from them.
If you can gain your audience’s trust, you’re one step closer to achieving your ultimate goal.