I’ve mentioned in previous posts about evaluating building a mobile application for your company. But with the mobile space clearly expanding (smartphones, tablets, e-readers) determining a mobile strategy is important.

So how should one start to develop a strategy for your company? It starts with finding out what your market looks like in the mobile space.

Once you understand where your customers live in the mobile space, you can start to figure out what channels you can reach them on.

One of the most effective tools to reach customers is SMS. The reason being that most of the people in the country, despite the growing smartphone market, have simple cell phones that don’t have Internet access. Through simple SMS campaigns, you can get customer buy-in through promotional campaigns. But remember, customers need to opt-in before you start sending them messages.