Link Tracking ROIPosted by Ardin Marchetta
If you are reading today’s blog post after clicking on a link from Facebook, Twitter, or our LinkedIn account, odds are that we know about it. Tracking people across the Internet is nothing new, but link tracking is becoming more and more important.
There are a number of URL shortening services out there that allow you to take your target website’s URL and shorten it to something easily pasted into a Tweet or status update. The benefit to this (aside from being able to copy/paste easily) is that most of these services come with dashboards that allow you to perform tracking analysis quickly and easily.
Now when people ask where website traffic is coming from, you can tell them which online channel is driving the most traffic. And best of all, most of the services provide real-time tracking data for instant report generating.
So when it comes time to report on which digital marketing channel is working and which ones need to be tweaked, you’ll have all the answers at your fingertips.